Have you any idea? Shouldn’t you know? Shouldn’t you end up being ranked for these keywords?
Here is some information that is readily available that many of you in the diamond niche probably never researched.
Using the Google Keyword tool, I research several keywords but none more important for this niche market than buying and selling of diamonds such as, sell diamonds, buy loose diamonds, diamond buyers and buy diamonds online, to name a few I found in my study.
Why are these keywords so important?
one They are long tail keywords, which simply means the longer the search term the more serious the searcher can be. Amazon. com makes most of their particular sales based on long tail keywords. So its not worth your time to try to rank for the keyword diamond jewelry because its too general plus would be too difficult to target for rank even though it gets a significant quantity of traffic. But buy diamonds on-line. Now that’s a completely different animal.
2 . Many of the keywords that I listed has got the term buy in the phrase. I’m certain you see the logic of how serious of a potential buyer searcher if they type in the phrase buy diamond jewelry online. This is known as a buyer keyword and denotes an extremely serious searcher.
So using the example buy expensive diamonds online, you have combined a purchasers keyword with a long tail keyword. Now all you’d need to target this keyword is a significant variety of monthly searches.
Using the Google key phrase tool to check the traffic for the keyword buy diamonds online:
I have two sets of data… you are broad which represents searches making use of any combination of the three words purchase… diamonds… online.
And the other will be the exact searches meaning that ppl research using exactly this term… purchase diamonds online.
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When you use exact search engine results you always get lower research volume numbers.
buy diamonds online
High Competition for rank
6, 600 Worldwide monthly research volume
2, 400 USA monthly search volume
$6. 45 Cost-per-click if you pay AdWords for rank
Exact search volume — This is actually the most correct stat for the keyword buy diamonds online
[buy diamonds online] Exact
1, 600 World monthly search volume
720 USA monthly search volume
$7. 98 Cost per click
If you were to target this keyword… buy diamonds online, then you can see that there isn’t a ton of traffic. Only 720 searches a month on Google. But don’t turn your back on this number because remember its a long tail keyword and its a buyer keyword. Most similar key phrases in other niches do not get this amount of traffic. So really this 720 searches is a lot. Many converting long tail keywords gets less than ten searches a month. Buy diamonds on-line is a very good keyword to target.
Anyhow you should understand that if you were to target and rank for this keyword your own conversion would probably be in the dual digits. You can usually tell how well a keyword converts depending on what other companies are paying AdWords to rank. You see that businesses are paying almost $8 per click to rank on the first page. A good indication that this keyword is a higher converting keyword. For this keywords just about all signs point green to target.
Furthermore as another note AdWords is saying that this keyword is very competitive to rank for but there are less than 1million sites competing for rank. This means that this keyword is not very competitive at all.
I stuffed a good deal of information in this draft but its all legitimate and realistically I should not have published it because we don’t want a bunch of businesses targeting what we are targeting but this info has just been sitting there. Info probably easy to find but its how you combine it to find the value.