Would certainly Our Web Designer Sell Us The Junk Design?

Junk just gathers dust
Web designers are usually in the business of selling web designs. That is the first principle of business for a web design firm, as it is for many other types of businesses. There is nothing new here except that the whole purpose of a web site is to create business for your owner, and a site just collecting dust does not do that.

No one states that a web design needs to create direct sales for any business but it must connect with the business owner’s market and indulge that market. If the site isn’t going to connect with the market it is just junk collecting dust. It may be a beautiful piece of work yet it’s still collecting dust.

Section of this problem is our responsibility little business owners. We didn’t go to a website design company and say, “I need a web site designed for my web market. inch

Instead, most small business owners say, “I need a web site designed for my business.
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Our market doesn’t worry about us
The difference is about the focus our words create and the intent which gives to a project. And when the focus will be on our business it is not on our marketplace. Thus, we end up with something we are thrilled with even though our market is not impressed and doesn’t care.

What our market cares regarding is their problem, not the looks of our web site. They are not sharing our web site with others since it looks cool, but they will discuss when our business web site helps them and educates them regarding our industry and how to make the most suitable choice for their needs.

Are we becoming educated on our marketing options?
The probabilities are that our web designer doesn’t really want to go there. Instead they jump right in to giving us a great look at their portfolio and suggesting how they could customize and develop something totally original for us.

Plus our fault is that we choose this – not knowing any better.

Yet it’s not really our fault. All of us go to experts to get the best details and all too often we are talking to an expert that has a conflict of interest. This is where the web designer is advising us regarding the very product they sell. We may in no way get clear information about what just about all our choices are.

For instance:
When the conversations never touches on the cheap, or no cost, of “Pull Marketing” then we are not getting all of the available choices.

If the conversations in no way come around to discussing right after between a demographic market as well as a virtual market then we are not seeing our real needs.

If the conversations never get around to discussing how to define a marketing user profile for our web market (not just guessing about our virtual market) then we are not getting to use the best of what a web site can offer our business.

And there are more if’s that the web design industry does not discuss. Web designers don’t talk about our market other than to ask us to explain them. It is so much easier so they can design something for us. So the majority of small business owners end up with a beautiful site which is headed for the scrap pile from day one.

To design for our web market a design firm would need to learn how to discover things about our virtual marketplace that even we don’t know. They might need to know about virtual markets and why they are different. Web designers need to find out our market’s shopping habits, what our market values the most and which values we have in common with the market. But web designers, trendy delete word, don’t give us any of this particular.

The solution is in market segmentation
This is just another term for psycho-graphics. Segmentation divides a whole geographical or nationwide market into 7 segments where each has a psychological profile that will describes the segments shopping behaviors, values, likes & dislikes as well as general beliefs. These are better equipment to work with on the web.

Reverse engineer
We’re able to also stand back from our own business and ask that business a few questions to discover things about the market it serves.

Doesn’t our business provide solutions for a market?
Doesn’t our experience include the pain and distress our market feels?
Can we title our market’s biggest problem?
After we have put words to the options we provide and for who we provide all of them for then we are well on our way toward knowing who our own web site should be designed for.

We do not need to accept trendy web designs which have no appeal to our market. These just sit and gather dirt. We want a site that engages the market and this means engaging our own market.

Read that last series again. It’s like saying, “If nothing changes… then nothing changes. ”

If our web site will not engage our market it’s just junk

No matter how beautiful and satisfying it is to our eyes.

And it is the job to make sure that our web designer will think about our market and what would be best for our market but we shouldn’t really expect this to take place. The reason for this is that there is no one that will knows more about our business than we do, but we need to end listening to the professionals who are only considering us.

A professional web designer may not deserve all the blame for junk website, except that they are the self proclaimed experts and they expect that we will certainly listen to them. Therefore , the first principle of hiring a web professional would be to not let them design our web site.

There is, of course , a great deal more to learn about our virtual market and how they will think, what their shopping behaviors are, what their values are usually and what they believe in. There isn’t area in one article to cover the web being a virtual marketplace or market segmentation to develop a market’s profile. You will find this information in other articles.

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